Innovation is the primary force that improves life on earth. Product innovation is at the forefront of this. Unfortunately, too many (over 95%) of product concepts fail, due to building something without a true customer need.
Our mission is to create a user research tool for tech teams to gain a better understanding of customer needs and turn product hypotheses into actionable insights.
Mark is obsessed with all things startup, people, food and travel-related.
He has extensive experience working in Innovation, Project Management and Business Operations.
Mark is very active and loves to play tennis, hiking and (weather permitting) go snowboarding.
Nikola is an experienced Developer and UX/UI Designer with a demonstrable passion for startups. A problem-solver at heart, he loves getting into the details, as well as managing development teams. In his spare time he likes chilling on the beach or taking a walk in the Macedonian mountains.