Our Vision

To create the central hub for customer insights

Our Vision

To democratise venture creation and to help bring more innovative ideas to life.

What we want

Our Mission

Innovation is the primary force that improves life on earth. Product innovation is at the forefront of this. Unfortunately, too many (over 95%) of product concepts fail, due to building something without a true customer need.

Our mission is to create a user research tool for tech teams to gain a better understanding of customer needs and turn product hypotheses into actionable insights.

Turn product hypotheses into actionable insights

quotes imagequotes image

The core values which guide us to achieve our mission

icon with a heart


icon with an eye open


icon with a somebody climbing a mountain


icon with people


icon with a light bulb


icon with baloons


Who we are

Leadership Team

photo Mark

Mark Taylor


Mark is obsessed with all things startup, people, food and travel-related.
He has extensive experience working in Innovation, Project Management and Business Operations.
Mark is very active and loves to play tennis, hiking and (weather permitting) go snowboarding.

icon linkedin
photo Nikola

Nikola Dimitrov


Nikola is an experienced Developer and UX/UI Designer with a demonstrable passion for startups. A problem-solver at heart, he loves getting into the details, as well as managing development teams. In his spare time he likes chilling on the beach or taking a walk in the Macedonian mountains.

icon linkedin